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#147: Find Your North Star - Martin Schilling, Techstars
SPEAK LIKE A CEO
How Do You Know Which Channel Is the Right Channel?
Most start ups, at the early phases have one to two channels that really work. This can be linked in, this can be insta m you know, it can be twitter, or it can be all the the organic marketing we just talked about. It's often the best advice to try to nail one or two channels and then use them before you go in a broader marketing lix. The key learnings i had, and that's whys where we've written the book on on the peoples side, is you need to let some fires burn, although it's painful,. And use this time to hire fire women and men to help you extinguish these fires, not extinguish these
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