
S'well: Sarah Kauss
How I Built This with Guy Raz
00:00
Pivotal Partnerships and Growth Challenges
This chapter narrates the critical moment of launching a product in collaboration with Starbucks, leading to enhanced brand recognition and sales. It also addresses the complexities of scaling a business during competitive pressures, the transition of a personal partner into a business role, and the challenges entrepreneurs face amid global uncertainty. The speaker emphasizes the importance of resilience, community support, and maintaining a clear mission to navigate these tumultuous times.
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