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14. Why Do Most Ideas Fail to Scale?

The Freakonomics Radio Book Club

CHAPTER

John Liszt's Life and Work

John liszt is considered one of the most distinguished economists of his generation. He has brought economic experiments out of the lab and into the real world by running what are called natural field experiments. Many of his colleagues have parents who are professionals, even economists themselves. Liszt: "I think the lived experiences are exactly my secret sauce"

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