14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
00:00
John Liszt's Life and Work
John liszt is considered one of the most distinguished economists of his generation. He has brought economic experiments out of the lab and into the real world by running what are called natural field experiments. Many of his colleagues have parents who are professionals, even economists themselves. Liszt: "I think the lived experiences are exactly my secret sauce"
Transcript
Play full episode
