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Nicholas Scalice β€” Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency

Everything Is Marketing

CHAPTER

What's the Intent Level of the Offer?

A lot of times we see, like, intent levels not matching up with the offer sown. facebook is a very passive audience. It's good for cold offers that are very top of funnel. But they need a much higher intent audience. And so often i see very confusing messag especially on landing pages where you have a fraction of a second to get someone's attention. So simplify your saging. Make it clear, focus on one specific thing at a time.

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