Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland
On Strategy Showcase
00:00
Nike Is Not About Fans, Nike Is About the Athletes
"Nike is not about fans, so it can be easy to make that mistake," he says. "What would the athlete think in this moment? And then you have to open that door and go into that world." Nike's co-founders' famous quote: If you have a body, you're an athlete.
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