Navigating M&A in Ad Tech

Summary

Alvaro del Castillo, CEO of TapTap, shares insights from his journey scaling TapTap since 2010, the evolution of the ad tech landscape, and the playbook for scaling businesses in Europe. The conversation also highlights the growing interest from private equity firms in the ad tech space, as well as the explosion in strategic acquirers since 2021.

We also discuss BedRock Platform's latest hire, Austin Scott, who has joined from Microsoft as Chief Commercial officer and co-founder.

Chapters

00:00 Introduction to the Podcast and Guests

01:49 M&A Activity in Ad Tech and MarTech

06:10 The Evolution of European Ad Tech

10:33 Challenges and Opportunities in Scaling in Europe

13:49 Insights on M&A Trends and Private Equity Interest

17:49 Navigating the European Market: Cultural and Operational Challenges

21:12 Expanding into Latin America

23:50 Early Days of TapTap and Fundraising Experiences

30:00 Austin Scott Joins Bedrock as Chief Commercial Officer

34:54 Advice for Founders in the Ad Tech Space

Links

• FPC's M&A tracker
• TapTap announces partnership with bd capital
• Austin Scott joins Bedrock Platform as CCO

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