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Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)

Infinite Loops

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How to Get Around This Preference Falsification

In the 19 seventies, if you wanted to find someone who was really angry about something, j k rowling said that probably involved 400 phone calls. And so this whole idea of taking offence, i think it's a signalling system, and i think it’s broken. I once joked to somebody, thank god for ricky gervaise, because he's going to save western civilization. Because everything becomes an offence. Everything becomes burned the heretic. Now suddenly, when it gets all turned around, i think, i agree with you, i think that might be a good thing,. because they are getting a taste of their own medicine.

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