Unlocking Customer Experience Mindset
The Unofficial Shopify Podcast
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Split Testing With Conversion Rate Optimization - Mindset and Trust
The hard part here with split testing with conversion rate optimization is is mindset and trust. If you're looking at it through the eyes of the brand owner, for me, I've been there done that. It does not spoke to me to have a homepage that does not have an image care cell at the top. And so you're right, trust in mindset. And then that design process and that a data driven design process. Harder to adopt and accept. Then one might think until you're in that position. Like if you're an ecom operator, your website is your baby. And someone's like, hey, I want to rearrange your baby's face. Oh yeah.
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