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What Will Shoppers Be BUYING in 2023? Sarah Levinger
Adspend with Ash Melwani and Rabah Rahil
Is Ad Copy Really Important?
Ashley: I think it's at the bottom of the food chain but like ad copy because a lot of people are just watching videos or kind of like looking at images whatever it is. Sarah: The most important part of the ad and the creative itself is actually the image first, and then the messaging secondCopy doesn't really matter all that much if you're going to move the needle with your message. And we'll do one more question and then with your wrap up.
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