Turning followers into shoppers is no easy feat. The savvy social media crowd can spot a disingenuous post from a mile away, so monetizing your account with sponsored posts takes honesty, authenticity, and plenty of creativity. Which is something Dede Raad, the founder of Dress Up Buttercup, knows a thing or two about. The blogger works with major brands like Nordstrom and Amazon to sell products to her 1M Instagram followers—and she recently launched her own collection of denim jackets that sold out in minutes. She was also named one of Fortune’s Top 25 Creators, along with Lil Nas X, Addison Rae, and Benny Drama, a formal recognition of her ability to monetize her platform in interesting ways. Needless to say, I can’t wait to chat with Dede about how she’s turned her followers into shoppers, including her go-to KPIs for measuring success and her tips for cultivating an engaged audience.

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