The Importance of Specialization and Effective Communication in Market Research

In Episode 3 of Across the Pond, Steve Henke and Paul Griffiths debate how to most effectively differentiate your market research and insight agency's brand and proposition.

Can you? Should you? What not to do (!) and what works most effectively to create and communicate the difference between your insight agency and the competition; so that clients and prospects see the value you create and your agency grows.