The Business of Content with Simon Owens cover image

What it takes to build a bootstrapped podcast network

The Business of Content with Simon Owens

00:00

How to Run a Campaign That Converts Listeners to Buyers

In most instances, like a view, if you do your research, you can find anywhere from 20 to 50 advertisers that are not necessarily large enough to be working with one of these agencies. So i will create a spread sheet that includes all these, like, direct brands, and i'll just spend an afternoon, like, digging through all the data bases that we have access to. And then yonow, you record the ad, you run it, and if the agency is happy with the results, again, it all comes down to like what they spend versus what they get from it,. I'm seeing, lik, quite a bit of demand. We have a couple f shows where

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app