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Rapid Response: Delta CEO Ed Bastian: Turbulence, recovery, and risk

Masters of Scale

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Navigating Post-Pandemic Air Travel

This chapter explores how an airline is adapting its business strategy in the wake of the pandemic's impact on air travel. It highlights the launch of the 'Ready, Set, Let's Go' campaign aimed at boosting consumer confidence and rebuilding marketing strategies. The discussion also addresses employee well-being, infrastructure improvements, and the optimistic outlook for summer travel recovery.

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