The author reached out to his audience and said, who do you know in media? Do you have any friends or people that you can connect with for this book launch? That was very helpful. The CBS story is interesting because I think this proves the value of creating things that... What all the phrase that I like is, what's the work that continues to work for you after you've completed it? So you're not working on it anymore, but it's still doing work for you in the background.
What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!