
#201: James Clear—The Secret to a Successful Product Launch
Why That Worked – Presented by StoryBrand.ai
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The CBS Story Is Interesting
The author reached out to his audience and said, who do you know in media? Do you have any friends or people that you can connect with for this book launch? That was very helpful. The CBS story is interesting because I think this proves the value of creating things that... What all the phrase that I like is, what's the work that continues to work for you after you've completed it? So you're not working on it anymore, but it's still doing work for you in the background.
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