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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

The Importance of Planning as a Marketing Team

Marketing planning doesn't happen in a vacuum. It's hooking into the company strategy, covering your foundations and then understanding the always on work that needs to be done. At every company I've been at, it's an unsatisfying experience because it's very challenging to align many people and functions around a set of activities.

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