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203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work

How to Sell Advice

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How to Be a Successful Fractional CMO

I can only take on one or two in a month because the reality is a fractional CMO. If you're a part-time CMO, it's like being half pregnant. It's really hard to be responsible for all the key indicators and ultimately leads in sales when you're working one day a week or two days a week. My sweet spot is strategic advisory,. I work one-on-one with the entrepreneur or I workOne-on-ones with the director marketing who needs strategic support. And the third is coaching, working with marketing leaders, providing perspective, brainstorming, collaboration.

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