170: Simone Giertz – State of the Workflow
Cortex
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Navigating Product Naming and Crowdfunding Challenges
This chapter addresses the significance of product naming and its connection to design and functionality, particularly in a crowdfunding context. It highlights the emotional and logistical hurdles faced by creators on platforms like Kickstarter, including the pressure of meeting backer expectations and the complexities of marketing a unique product amid stiff competition. The discussion emphasizes the need for effective communication strategies, such as using simple visual techniques, to capture the essence of a product while managing the challenges of launching and funding through crowdfunding.
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