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The Long Tail of Multiple Needs
A lot of our business is also based on sort of a if we build it, they will come. If we just sold masters and injury prone plans, we'd sell 100 plans a month. Once you accept the 80, 20 concept that that's the right intensity balance regardless of you're an elite or an amateur or novice athlete, it applies to everything. We can take that model and apply it to masters, athletes, injury prone, all sorts of endurance sports,. cycling, swimming, running.