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The Magic Source of Competitive Intelligence
In the public sector and not-for-profit sector, there may be times that the language of competitor is valid if you're competing for funds or in a contested environment. So then how would I feel? What would I do? How would I react? I think it's just as applicable. You maybe just frame it in a slightly less kind of conflicting way. But I think everything that you're talking about is equally relevant. John, can you give us some examples of institutions that you see doing this really well?"