
Snacks 21: Inbound Buying Experience
Stacking Growth | The B2B Marketing Podcast
Analyzing Core KPIs for Funnel Optimization
This chapter focuses on essential key performance indicators (KPIs) necessary for enhancing funnel efficiency, stressing the significance of monitoring conversion volumes, associated pipeline values, and closed deals. It also highlights ten sub KPIs such as meeting requests to bookings and conversion ratios, emphasizing the value of detailed data analysis for targeted enhancements.
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