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Snacks 21: Inbound Buying Experience

Stacking Growth | The B2B Marketing Podcast

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Analyzing Core KPIs for Funnel Optimization

This chapter focuses on essential key performance indicators (KPIs) necessary for enhancing funnel efficiency, stressing the significance of monitoring conversion volumes, associated pipeline values, and closed deals. It also highlights ten sub KPIs such as meeting requests to bookings and conversion ratios, emphasizing the value of detailed data analysis for targeted enhancements.

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