2min chapter

Channels with Peter Kafka cover image

Is Apple sure about Apple’s new Goggles? Plus Roger Bennett, Media Mogul

Channels with Peter Kafka

CHAPTER

How to Sell a Watch in a Store

The company has splintered a little bit right in terms of the leadership i mean johnny ives departure is no small thing. We've seen other departures from that design team that was so critical to the development of a new product. They're going to have to figure out lenses for people who wear glasses because you know the heads up won't and we have this in our story the heads that won't fit over glasses cleanly. It's going to be complicated um if you go back and look at the watch as a president they spent a lot of time training staff on how to sell watches based on sizing up people who walk through the door.

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