The Importance of Timing

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Timing is your biggest risk. anchmeners have to live in the future. They have a vision of the world that doesn't yet exist. Timing rests on whether there is an eco system to support your product. Of course, this is easy to see in insight, but gauging in real time if the ecosystem is ready is the hard, may be impossible part.

As an early internet founder and iconic venture capitalist, Marc Andreessen has thought deeply about the role timing plays in a startup's success. Timing is of vital importance to any business: when to launch that first product; when to ramp up scale; when to make the move into a new market; when to pivot. Getting the timing wrong on any of these can have a catastrophic effect on your business. Getting it right will give you a key opportunity to get to scale ahead of your competitors. We've broken down some of these deep learnings about timing into today’s episode.

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