Evolving Influencer Marketing in the Wellness Industry

This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company.

Intro 0:00

Backstory 0:43

Brand Naming 8:30

Influencer Marketing 11:10

Scaling 17:55

Evolving 25:25

Extra Marketing Strats 35:39

Outro 37:07

As always, thanks for watching. Let us know your feedback in the comments.

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