3min chapter

The Bootstrapped Founder cover image

203: The Art of Naming Your Business

The Bootstrapped Founder

CHAPTER

The Importance of Getting the Language Right on a Global Scale

Get the language right for all of your users everywhere. Select a name that translates well and avoids potentially offensive or negative connotations in those markets that you serve. To protect your brand from infringement and potential legal disputes, it's crucial to trademark your business name and domain. And one more thing, securing social media handles that match your business name is also essential for maintaining this constant online presence we all crave.

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