3min chapter

The Cut cover image

In Her Shoes: Nili Lotan

The Cut

CHAPTER

Fashion Shows Are a Great Opportunity to Celebrate and to Meet Women

Ini Trabecca started her fashion business 18 years ago. She says she doesn't do fashion shows because it's a waste of money. Instead, she opens stores and sees the revenues come back to her. Ini: "I build my business based on my direct connection with women"

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