Bob Moesta - Jobs To Be Done
The Innovation Show
The Power of Reducing Friction
There's a portion of Paul always going on so one of the ones you talked about in this case was the anxiety of the new and then the habit of the present David Chowenthal who's one of my teaching partners at the Kellogg school he talks about is there's fuel. It's not about adding more push or more pull sometimes it's about reducing friction that enables them to make progress. I think it's being able to understand it's a system and that it's something causes people to say I'm going to stop doing this and start doing that. If we treat it as if it's random then the fact is we'll never find out the true causes, Taguchi said nothing is
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