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Michael Moss: Halloween’s Scariest Trick

Big Questions with Cal Fussman

CHAPTER

Salt, Sugar, Fat - It's Not Just Salt to Your Fat

Michael Schulder's new book, "Salt Sugar Fad," is about how food companies get us hooked on their products. He says they use the holy trinity of salt, sugar and fat in order to make people reach for it. The combination of these elements turns our thinking part of your brain off, so we don't realize that we're getting all that fat,. And then they learned that if they just sprinkle some salt on there, add some noise and some bright and we can go on and on.

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