You Can't Overshoot It, Right?

The fourth ingredient is your differentiator has to be relevant, which means it makes sense in the context of who you are and what you are. Locksmiths do a security audit for at no cost before they leave their premises. A chocolate ship cooki carries around all these locks around with him because he's carrying them on his back. If j sopher said, hey, thanks very much for having me re-lock your place, that's how my customers want to get locked out again. That's almost like one of the testimonial reviews I've ever gotten: 'I'm so glad you stopped by'