The Idea of Memetic Desire | 6min snip from Weaving Your Reality

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230. Rethinking Content Creator Business and Creating Your Own Algorithm – TOM BOYD Interviews KSENIA BRIEF

Weaving Your Reality

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CHAPTER

The Idea of Memetic Desire

The idea of memetic desire is the idea that we see someone else, right? We base our goals on what we perceive as like what success is based off other people's definitions. "I'm a big proponent of honestly everybody getting their earthly desires fulfilled," she says.

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In this episode I'm interviewed by Tom Boyd for his show Creators Are Brands. It's packed with gems! Description from Creators are Brands:

In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.

We discuss:

Rethinking content creator business

Building a sustainable brand on social media

Finding meaning and longevity in digital self-expression

Relationships over transactions

Social media as a stepping stone on the way of remembering who you are

The metrics that actually matter

Trusting the content you’re “meant to” share over logical strategy

How to reframe comparison on social media

Allowing social media to be a mirror of places you are meant to grow

Redefining success

Seeing triggers as opportunities for growth