Everything Is Marketing cover image

Dave Schools — Creating a Top Medium Publication & Behind The Scenes of Hopin's Rapid Growth

Everything Is Marketing

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Are You Optimizing for Growth or Revenue?

At courter co, there's a question that we would ask internally when making strategic decisions inon like the websit or even features. We would say, are we optimizing for growth or revenue? And how you answer that question has a huge effect on the direction of the company. There's something to be said about building one o im with just a user growth and adoption and usage so that later you can put a parly bat into revenue later.

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