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Company. Airbnb: Becoming a Verb

The Synopsis

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Navigating OTA Business Models

This chapter analyzes the contrasting agency and merchant models of Online Travel Agencies (OTAs) and their impact on hotel pricing and relationships with customers. It further explores the competitive landscape, highlighting the dominance of key players like Booking.com and the strategies used by hotels and OTAs to shift customer loyalty and drive direct bookings.

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