There are three big reasons for those who start businessis but inevitably fail the first one we see. Money is number one, and there are certain models that you don't need a ton of cash - especially affronts. And then finally, the ability to execute,. It's scary. That's why you need to learn from those who have come before you. The terror of choices cause firnation. There are so many choices, and it terrifies us. So how do we rise above it as hum beings? That's key.

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