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Holistic Product Discovery | Marcus Castenfors & Martin Christensen (Crisp & Agile UX)

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How to Listen to People in an Interview

I trained user research 20 years ago. I've been pretty good at going into my user research persona and walking into the interview and really listening to people. And then when I left the room, I left my skill in there. So I got that epiphany 5, 6, 7 years ago somewhere when I started realizing that, oh shit, that's the key skill. That I would have wanted to give my younger self to actually listen to people. It sounds pretentious, but yeah, that's what I'm trying to teach.

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