Stop Testing New Ad Creative
The Andrew Faris Podcast
00:00
The Bottom Out End of Your Spend
If you could take the bottom of your ads from 0.6 to 0.8 and let's say that ends up being $800,000 your business will call it $900,000. Now over the course of a couple million bucks in revenue, are you even going to notice that? Probably not. But holy cow, is that actually a huge amount of cost potentially on your business. Even if you improve them, but like I said, the total risk goes from 1.2 to 1.26.
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