The Square Reader

Jeff speaks to serial entrepreneur and tech legend Jim McKelvey about entrepreneurship, his founding of ‘Square,’ and his fascinating new take on innovation that emerged from that experience. Jim shares this innovation theory in his book: “Innovation Stack: Building an Unbeatable Business One Crazy Idea at a time.” Jeff and Jim also talked about his new start up “Invisibly,” Jim’s loyalty to St Louis, and what it’s like to work with Jack Dorsey. A long-time entrepreneur, Jim explains how he built his first software company out of the proceeds of his glass-blowing business.

Jim’s Square story will have you on the edge of your seat! Square wasn’t just a single innovation, but instead a creative new ‘Innovation Stack’ comprised of 14 interlocking and interdependent breakthroughs. Jim touches on the importance of an emotional connection with a product and why it can make sense to spend $1 on the product and $2 on the box. Enjoy a discussion with one of the innovation legends of our time!