Do You Have a Case Study?

Alex came from a company that didn't have, or i guess they didn't value the research part of x. He tried to fake it by saying he did use testing on his project and so on. But then he shifted his strategy - instead of trying to fake it, he said 'I'm going to tell the truth here' And in sharing this with the rest of the group alive while he was going through it, that was hugely beneficial for every one as well.