
BONUS: 1x1 with WNBA Players Association President Nneka Ogwumike
Squawk Pod
Transforming the WNBA: A New Era of Value
This chapter examines the effects of a recent $2.2 billion TV deal on the WNBA, advocating for a reimagined salary structure that honors the league's unique identity. It highlights the challenges of authenticity in branding and the critical need for equitable support for players, particularly during negotiations and offseason preparations.
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