Tracking Contribution Margin and Managing Operating Expenses in a D2C Business

It's one thing to have the right idea. It's a whole other thing to actually implement it into your business.

In fact, sometimes listening to another podcast or reading another blog post or tweet (mine or anyone else's) can make things worse, not better, if it fills your head with more ideas to chase down that you don't REALLY know how to implement.

So today I took three key ideas that I talk about regularly and explained to you exactly how you can embed them into your business's actual operational practices, not just have them as ideas floating around your brain.

SUBSCRIBE ON YOUTUBE

The Andrew Faris Podcast is now available on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.

EPISODE HIGHLIGHTS

• [00:01:31] Contribution Margin in E-commerce. 
• [00:03:18] Contribution margin explained.
• [00:06:20] Track contribution margin.
• [00:10:08] Maintaining a low OPEX. 
• [00:12:24] Forecasting your OPEX.
• [00:16:37] Scaling with bid caps.

EPISODE SPONSOR

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RESOURCES REFERENCED IN THIS EPISODE

• Weekly Contribution Margin Tracking Sheet

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means