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The Mobile Gaming Duopoly (Ep. 18)

Gamecraft

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The Mobile Gaming Dilemma: Profit vs. Player Engagement

This chapter explores the evolution and monetization challenges within the mobile gaming industry, focusing on in-app purchases and the free-to-play model. It critiques the practices of major companies that prioritize short-term revenue over sustainable player engagement, while detailing the increasing financial pressures faced by developers in a duopolistic market. The conversation contrasts the advertising strategies employed by mobile game developers with other industries, revealing a troubling ecosystem where innovation is stifled by competition and aggressive marketing tactics.

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