How to Set Benchmarks in the Ads Manager and Tracking Software

The traffic light system is a good rule of thumb to decide whether you're going to turn the ad sets off. If your ads have been running for longer than 72 hours, but what if they have beenrunning for shorter than 72 hours? Well, what then happens is you need to ask yourself, is this a proven offer or is this a new offer? Or Is this a new page or a proven page? It's not necessarily about the offer, it's about where am I sending traffic to? Did I send traffic to this page in the past successfully? Now if your click through rate and cost per click are indeed similar to what you had in the past, which was working well for

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app