In the same way that when you buy things on amazon, it's just a billion different nites. It encourages all these nations to form around every possible thing. So it doesn't matter what it is you're into, you're able to find something that you absolutely love. And it rewards creators that are able to go really deep as opposeto really wide. That actually fits in with my thesis, where i think the concern, it's funny, this analist band thinks the opportunity, you publisher, vetis like the cazerd, is that spotifi is going as hard as they can after what looks like a sort of facebook type opportunity. I don't think ay,