10min chapter

Pattern Breakers cover image

Zach Perret: The Survival Story of a Fintech Giant

Pattern Breakers

CHAPTER

Navigating Business Frameworks and Category Design

This chapter explores the importance of flexibility in applying business frameworks and the journey of category creation through customer feedback and technological innovation. It emphasizes the collaborative efforts of early adopters and team dynamics in shaping a company's future, challenging the notion of the founder as the sole hero of success.

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