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The Promise and Peril of Vaping, Part 2: The Story of Juul

The Daily

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Juul's Rise and Regulatory Challenges

This chapter explores Juul's rapid ascent in the vaping market, emphasizing its marketing tactics that appeal to both smokers seeking alternatives and trendy youth. It analyzes the implications of Juul's success and the FDA's cautious regulation, particularly regarding youth access and underage vaping. The narrative reveals Juul's strategic responses to regulatory scrutiny, including adjustments in product availability and partnerships that raise questions about their commitment to public health.

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