Taking your subscription business to the next level
The Business of Content with Simon Owens
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The Importance of a Premium Content Meter
It's work to create free content and then to create what you call premium content. With some publishers I know some real niche publishers they do it really well like Thomas Bechtel, who does consulting for the media industry. And that's sort of that sort of a rarity where we'll deal with a lot of publishers such as magazine publishers. The meter works so well because the inbound reader gets to choose Oh, this is the one I want to read. So you give them one free article okay get to read that article now I go to the next article that I want to reading.
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