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Humble-bragging, counter-signalling, and impression management (with Övül Sezer)
Clearer Thinking with Spencer Greenberg
The Red Sneaker Effect: How Counter Signaling Can Signal Power and Status
It's almost like we infer in some cases, right? We infer status and competence from non-conformity. And then the counter signal you essentially violate the expectation in a way that can actually indicate even more of that positive attribute. So example would be if a really wealthy person, everyone knows really wealthy, shows up in like sweatpants looking totally disheveled. The fascinating phenomenon is basically like they don't need the status. They're purposely not bothering to collect it.
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