Top of Funnel, Middle of Funnels, Bottom of Flop Blog Content

I start closer to the money always, whatever is closer to people making a buying decision. How do I be just as helpful as possible? Is this content double a sales enablement? Does this content double as like really spiky and kind of punchy social content? Like things like that is how I think about it. A lot of times it's hard to talk to a lot of customers all at once,. especially in a big company. Customers kind of get weird and siloed.