
How AI is Changing Marketing’s Roles
Rattle & Pedal: B2B Marketing Podcast
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The Enforcer: Driving Strategic Execution
This chapter explores the vital role of the enforcer in organizations, emphasizing their ability to facilitate debate and align diverse agendas for effective decision-making. It highlights the importance of commitment to execution and the interplay between the enforcer, idealist, and quant in achieving business success.
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