Is Internal Branding Different From External Branding?

Jacob: Meg, I was going to ask about other questions you get regularly. What is brand or what is internal branding and how is internal branding different to external branding?Meg: Three big huge things that internal branding solves is alignment. A clearer message. And it really doesn't give me a reason to stay massively contributes with churn and so on. Jacob: From a strategic perspective, there's a lot of the brand management that has to happen in an organization.