a16z Podcast cover image

How to Build a Successful Company in an Era of Disruption

a16z Podcast

00:00

The Power of Ideal Customer Profiles and Storytelling in Large Organizations

This chapter examines the significance of establishing an ideal customer profile in large companies to enhance product adoption and market penetration. It also addresses the paradox of training a select group of sellers and highlights the importance of storytelling in aligning company communication and motivating employees.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app