The Power of Storytelling in Marketing

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Shankar Vedantam: We're only anxious when we care about things that don't matter to us. He says anxiety is a compass for pointing us to things that matter to us, such as our loved ones. Tracey Dennis Tawari has found that if we are to reap the benefits of our anxieties, we need to find ways to manage the discomfort they generate.

Anxiety is an uncomfortable emotion, which is why most of us try to avoid it. But psychologist Tracy Dennis-Tiwary says our anxiety is also trying to tell us something. This week, we explore how we can interpret those messages and manage the intense discomfort these feelings can generate.

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